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The single most expensive advertising blocks in TV in the US are during the Superbowl. Google bought one and broadcast the one featured below. All of the ads they made are available to have a look at on YouTube (they’re called “searchstories“), but I really think they picked by far the best.
It’s a simple, beautiful little story. But half the skill is not in telling a tale, it’s in how you do it. Look at Avatar which, I maintain, has a very weak story but is told in a rather amazing fashion. Or indeed, at the silent video I posted a few weeks ago. This is simple, but really clever.
Enjoy Parisian Love…
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