Bovril in factual cockup shock horror

I read the following on NUFC.com‘s Coxy’s Corner. Bovril (a meat-based hot drink from the UK) is putting little factoids on the back of current jars. One of them was the following:

“In 1994 enough Bovril drink was made to fill 90 million match day mugs.

In the same year Andy Cole became the highest ever premiership scorer with 34 goals in a season for Manchester United.”

Errr, that’ll be Newcastle United actually. Close, but no steaming hot mug of meaty-smelling beverage for the guy in the research department.

Me being me, I emailed Unilever who make Bovril. Sorry to say I don’t have a copy of that mail as it was on a web form. I am pleasantly surprised, though, to say that they replied:

“Bovril CaseID#38225#

Hello from Bovril

Dear Iain

Thank you for your email.

Well done on spotting our deliberate mistake, I have passed your comments
on to the brand managers concerned.

Kind Regards

Barbara Westwood
Consumer Advisor”

Well done to Unilver for at least making the effort to send me a message back! Let’s see if they recall all the offending jars…

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Talia

Deliberate Mistake? Sounds like they’re just trying to cover up their inabilty to research facts properly!

Mosh

You know, you *could* be right…

Talia

Face it Mosh, I’m always right!

Mosh

Face it Talia, you have boobs. I’ll say you’re right even if I don’t believe it if I think it’ll get me into your knickers.

weenie

I think it was a deliberate mistake to see how many people actually read their labels and you’ve now fallen for their cunning little corporate marketing trick…

I appear to be interrupting some kind of flirting going on here…excuse me, I’ll just step right out of the room again…! 😉

Mosh

I didn’t spot the cockup – some other soul did and posted it onto NUFC.COM. I don’t even like Bovril so I’d never have spotted it!

Flirting, where? I’d not flirt. I’m too shy. You cute little minx, you. *kisses*

Talia

Flirting? Us? Never! This isn’t flirting…just wait for Download for the flirting, lol!

Mosh

Is this the point where I should be scared? Or kicking my mate out of the hotel room for a few hours? 😉

Talia

Buy me a ridiculously overpriced pint and we’ll see 😉

Mosh

Damn – can’t you fly to Laos where I have a nice double room to myself and the beer’s only 50p for a 675ml bottle?

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