Bovril in factual cockup shock horror

I read the following on‘s Coxy’s Corner. Bovril (a meat-based hot drink from the UK) is putting little factoids on the back of current jars. One of them was the following:

“In 1994 enough Bovril drink was made to fill 90 million match day mugs.

In the same year Andy Cole became the highest ever premiership scorer with 34 goals in a season for Manchester United.”

Errr, that’ll be Newcastle United actually. Close, but no steaming hot mug of meaty-smelling beverage for the guy in the research department.

Me being me, I emailed Unilever who make Bovril. Sorry to say I don’t have a copy of that mail as it was on a web form. I am pleasantly surprised, though, to say that they replied:

“Bovril CaseID#38225#

Hello from Bovril

Dear Iain

Thank you for your email.

Well done on spotting our deliberate mistake, I have passed your comments
on to the brand managers concerned.

Kind Regards

Barbara Westwood
Consumer Advisor”

Well done to Unilver for at least making the effort to send me a message back! Let’s see if they recall all the offending jars…

Notify of

Inline Feedbacks
View all comments

Deliberate Mistake? Sounds like they’re just trying to cover up their inabilty to research facts properly!


You know, you *could* be right…


Face it Mosh, I’m always right!


Face it Talia, you have boobs. I’ll say you’re right even if I don’t believe it if I think it’ll get me into your knickers.


I think it was a deliberate mistake to see how many people actually read their labels and you’ve now fallen for their cunning little corporate marketing trick…

I appear to be interrupting some kind of flirting going on here…excuse me, I’ll just step right out of the room again…! 😉


I didn’t spot the cockup – some other soul did and posted it onto NUFC.COM. I don’t even like Bovril so I’d never have spotted it!

Flirting, where? I’d not flirt. I’m too shy. You cute little minx, you. *kisses*


Flirting? Us? Never! This isn’t flirting…just wait for Download for the flirting, lol!


Is this the point where I should be scared? Or kicking my mate out of the hotel room for a few hours? 😉


Buy me a ridiculously overpriced pint and we’ll see 😉


Damn – can’t you fly to Laos where I have a nice double room to myself and the beer’s only 50p for a 675ml bottle?

Would love your thoughts, please comment.x