London 2012 – already a fuckup

I suppose you’ve already seen the newly-announced logo. Isn’t it just ******* awful? On another page they’re asking for alternative designs and pretty much all of them are significantly better.

Mind you, it can’t be bad – it cost a reported £400,000. And it came from the same guy/company who cost BT £5m when they ditched their old logo and went with that guy holding the trumpet a few years back. Remember that? Nah, probably not. It was such a fuckup they ditched it after a very short while and rebranded again. Will people never learn?

The only good thing to come from this is that we beat the French to it, so we can rub it in their faces. Look – we won the games. And we’re going to screw it up. Even the logo. Our little cute Olympic character will probably be a paedophile with a speculum designed to show the arse-widening horror of living in central London these days. But the important thing is that France didn’t get it. We’re going to mess this up in a proper English fashion.

Notify of

Inline Feedbacks
View all comments

It really is an awful logo. And they will be awful games.

*Thinks of ways to be out of the country when the Olympic games are on*


There are many ways to be out of the country. Emigrate, travel around, get a job abroad, marry a Kiwi…


The logo is absolutely dreadful – they should have asked a bunch of schoolkids to come up with a much better design – for free!

Despite this, I wouldn’t mind dropping into London just to experience the Olympics thing the once and then I can truthfully either say how brilliant / terrible it all was.


I think I’ll be… somewhere else by the time it’s on. I’m not a big Olympic fan. The table tennis is usually cool, but apart from that I really don’t have any interest. Sure it’d be cool, but it’ll also be far too busy and expensive. Even moreso than London normally is.


Reminds me of a certain academic establishment that spent a fortune trying to decide on an official name from the choices: “University of Bradford”, “THE University of Bradford” and “Bradford University”.

I can’t remember which particular academic establishment it was though.


Carl – name doesn’t ring any bells with me either. Anyone else?

Would love your thoughts, please comment.x