Serving suggestion

Why do food manufacturers assume we’re all idiots? Is this the fault of some dipshit American (sorry to stereotype, but they are historically the first to seek money in recompense for their own stupidity) who sued Kellogg’s when they opened a box of Cornflakes and were "astounded, shocked and disappointed" not to find their cereal pre-drenched in milk and sprinkled liberally with strawberries?

The topic arises as I just saw the daftest example of a "serving suggestion" I’ve yet encountered. On a bag of Super-U crisps, the serving suggestion appears to be… to remove them from the bag. There is nothing else in the picture apart from crisps.

In a way, it makes me think that perhaps the bag doesn’t contain crisps, but instead a raw potato. Serving suggestion: remove potato from bag, slice thinly, fry and coat in flavouring.

2 thoughts on “Serving suggestion”

  1. They’re covering their arses with the crisp serving suggestion. Suppose you eat some crisps from the packet and leave the opened packet in the kitchen. Then an insect crawls inside, and when you start eating again you pull out a crisp with an insect on it. Obviously you’ll say the insect was inside to begin with and who can disprove you? Bad publicity all round. This problem would not occur if humans acquired a taste for insects.

  2. *Acquired* a taste? Have you been to Asia? You can buy them from street vendors. I don’t see the appeal myself – all crunch and no nutritional value.

    Unless they did them in salt and vinegar flavour. Because it’s so hard getting S&V crisps outside of the UK or Australia. I might settle for S&V crickets instead. Nice flavour, crunchy… Hmm…

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