A few weeks ago I emailed Cineworld to ask why they didn’t encourage people to re-use their 3D glasses. With the number of 3D films coming out now, it seemed daft for thousands of pairs of the things to be thrown away when they could be used time and time again.
Recently I noticed “recycle bins” for them appearing at the cinema. A cheapskate approach as it meant the cinema would save money by re-using them but not pass the saving on to the customer with a reduced cinema ticket if they brought them back in.
Lo and behold… on the recent newsletter I just got from them it states that glasses are now down to 80p a pair and if you bring your own back in again then there’s no additional charge on your ticket. I believe the 3D films still cost more to see (in fairness, they cost more to make), but you do save a little cash by recycling.
Well done, Cineworld.